When a consumer looks at your work do they automatically think it is yours?
Do you think about branding or are you creating without a thought of the marketing side?
At the Chanel No. 5 exhibit (Paris, May 2013), branding was at the forefront of the perfume's creation.
|(photo credit Sophia Reford)|
The clean lines that she is known for were visible in the construction of the bottle and the packaging.
Her rival fashion house, Elsa Schiaparelli, is in the process of being relaunched and with that comes a fresh look at the brand. Iconic designer Christian Lacroix was invited to create 18 pieces for the brand. His work was recently unveiled during Haute Couture Week in Paris.
|Schiaparelli's vintage silk scarf, |
a present from my daughter.
These "art" pieces are not for sale. The concept was to create an 'hommage' to Schiaparelli. It was more like a theatrical show rather than a regular 'défilé', where the designs were exhibited on mannequins placed on a carrousel and the entrance was more like a stage set of trees adorned with birds on electronic tablets.
To see a video of the dresses click here.